![]() ![]() Your timeline will depend on the success of your quiet phase. However, it can be much more challenging to develop a timeline for your capital campaign. Set a budgetĭeciding the amount of money you need to raise may be a simple calculation. Throughout your public phase, use various fundraising techniques and invest in nonprofit marketing tactics that target ideal donors and prospects. This event will educate your stakeholders on the campaign and motivate them to contribute. You should have an event to kick off the public phase of your campaign. This phase is crucial to reaching your fundraising goal and getting your community involved in the project. During this phase, you’ll publicize your campaign and solicit a high volume of smaller donations. Once you’ve secured enough major gifts, you can enter the public phase. So, make sure the first step of your fundraising strategy is identifying donors, corporations, and foundations who can provide a gift that would start you off with a bang. Major donors provide credibility to your campaign, and donors, who are lower on your donor pyramid, will be more likely to contribute to a campaign if they’re confident it’ll succeed. In fact, you shouldn’t conclude your quiet phase until 50-70% of your goal has been raised.Īdditionally, having the support of major donors will motivate other community members to donate. These initial gifts will allow you to feel confident that you’ll reach your goal, as major donors will likely provide the majority of the campaign’s support. The quiet phase of a capital campaign is centered around soliciting major gifts before announcing the campaign publicly. There are typically two parts of a capital campaign fundraising strategy: the quiet and public phases.
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